Express consent

Email sending allowed: YES
Documented explicit consent provided. 

Applies to both CASL and GDPR.

Implied - based on inquiry 

Email sending allowed: YES
 
CASL
Applicable for Canadian contacts.
Automatically expires 6 months after obtained. (Tips to prevent expiry of consent.)
Example: submitted a form without providing express consent.
 
GDPR
Not applicable.

Outside CASL/GDPR
Applicable when no express consent was provided but unlike for Canadian contacts, this consent state doesn't expire.

Implied - based on transaction 

Email sending allowed: YES

CASL
Applicable for Canadian contacts.
Automatically expires 24 months after obtained. (Tips to prevent expiry of consent.)
Example: purchased tickets without providing express consent.

GDPR
Not applicable.

Outside CASL/GDPR
Applicable when no express consent was provided but unlike for Canadian contacts, this consent state doesn't expire.

Implied - no expiry

Email sending allowed: YES

CASL
Exemptions and special cases only. For example: alumni or mandatory emails to association members.

GDPR
Not applicable.

Outside CASL/GDPR
This is the default consent for all contacts where express consent was not provided.

Expired

Email sending allowed: NO

CASL
Canadian contacts whose implied status expired as per the rolling six month / two year expiry setting.

GDPR
Not applicable

Outside CASL/GDPR
Not applicable

Not provided

Email sending allowed: NO
Neither express nor implied consent provided.

CASL
Applicable if you're adding / importing contacts with unknown consent.

GDPR
For EU contacts this consent state is used if they fill out a form and don't provide express consent.

Outside CASL/GDPR
Applicable if you're adding / importing contacts with an unknown consent state.

Revoked

Email sending allowed: NO
Contacts who revoked consent themselves. (This is not the same as expired consent where consent expired due to inaction.)

Applies to all consent regimes including CASL and GDPR.

A new inquiry (form submission) resets a contact from revoked status to "Implied - inquiry" or "Express" consent.

External spam reported

Email sending allowed: NO
Contacts reported spam in their email apps.
Applies to all consent regimes including CASL and GDPR.

Envoke spam reported

Email sending allowed: NO
Contacts reported spam on the subscription management page.
Applies to all consent regimes including CASL and GDPR.

Did this answer your question?