A built-in emoji selector is not currently available but that doesn't mean you can't use emojis in your emails. You can paste emojis anywhere into your message - including the subject line.
Will emojis display correctly in all email clients?
Emoji support has come a long way but they still won't work on every device and in every email client. If your contacts view your email on an unsupported device or operating system they will see a rectangle 𝄘 , question mark ⍰, blank space _ or the word emoji instead of the actual emoji.
This is not an Envoke limitation, it's related to operating systems and email clients.
We decided not to publish an all-inclusive emoji support guide because of two reasons: 1) Others have already done it; we've read about a dozen of them. 2) After having done the testing ourselves we concluded that a comprehensive guide would take you twenty minutes to read, it would change frequently and in the end there is no conclusive yes / no verdict. There are simply too many rules and exceptions. It all boils down to these few considerations:
- Approximately half of all emails are opened on mobile devices and the vast majority of modern mobile operating systems display emojis just fine.
- Of the remaining half, Windows 7 is the most popular desktop operating system where emojis won't display correctly. At the beginning of 2019 some 36% of people still use Windows 7. If your audience likely uses Windows 7 then it may be best to stay away from emojis.
- Even on non-Windows 7 operating systems there is a slight variation between how emojis are displayed.
- Using emojis in subject lines can result in increased open rates but it very much depends on your audience, business, selecting the appropriate emoji and not overusing them.
- The possible gains in increased open rates may outweigh the bad user experience from contacts who don't see them correctly - depends on how comfortable you're with taking risks in your email marketing.
- If a possibility of a bad character ⍰ 𝄘 in your subject line sounds scary then you should stick to plain text. Feeling experimental or communicating to digital natives? Go for it!
If you decide to give emojis a try, a good website to find them is https://emojipedia.org/
STEP 1: Find your emoji and copy it to your clipboard:
STEP 2: Paste it into your email or subject line
(CTRL+V on a PC / Command ⌘ + V on a Mac)
STEP 3: Test it!
As always, be sure to send a test message before launching your e-blast.