Conversion tracking for email campaign clicks is done using link tagging with Google Analytics (UTM) tags.

To enable/disable link tagging in your account, check the "Enable Google Analytics link tagging" checkbox on the Settings page under the Email Campaigns group. 

Turning this setting ON ensures that links in email campaigns are tagged with UTM tags -- this behaviour can be overwritten for individual messages from the email editor sidebar.

When this setting is enabled, every link in every email campaign is tagged as follows:

  • utm_medium = email
    value set to "email", cannot be changed
  • utm_campaign = [name of email campaign]
    automatically populated with the name of your email, can be changed manually
  • utm_source = [list of recipients]
    automatically populated with the name of your recipient list, can be changed manually
  • utm_keyword = [email subject line]
    automatically populated with the subject line of your email, can be changed manually
  • utm_content = [blank]
    not populated automatically, can be changed manually

For example:

http://www.website.com/?utm_medium=email&utm_campaign=Winter_Promo&utm_source=Subscribers&utm_keyword=Monthly_Newsletter

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