Expiry of implied consent is fully automated based on rules described on this page.
Unlike express consent, implied consent expires for Canadian contacts who are subject to CASL regulations.
Auto-expiry of implied consent
Implied consent based on an inquiry automatically expires six months after last obtained.
Implied consent based on a transaction automatically expires two years after last obtained.
Expiry only applies to Canadian contacts. To determine if a contact is Canadian the contact's country field is checked first. If the country field is blank we use the default country setting. For contacts who fill out forms their country is checked using their IP address.
Here are a few examples to better understand the distinction between Canadian, non-Canadian and "unknown/blank" location contacts when there is no express consent:
If express consent is not provided after a contact fills out a form and:
- the contact indicates on the form that they are Canadian they will be assigned "Implied consent based on inquiry". This consent status expires automatically six months after the form submission.
- the contact indicates on the form that they are not Canadian they will be assigned "Implied consent - no expiry". This consent status never expires.
- the contact does not indicate their location (country = unknown) then the default country field will be applied. Based on that the contact will be assigned "Implied consent based on inquiry" or "Implied consent - no expiry" status.