Information on this page is only for accounts that use Envoke's lead distribution and lead attribution functionality.
Many Envoke reports allow for drill down links to show the individual contacts whose activity has been aggregated into the report.
The majority of report metrics are event-based, meaning that an individual contact may count multiple times in the calculation of the stat.
For example, a single contact may submit a form twice, or make a purchase two different different times, resulting in two sales. Reports will display these cases as two form submissions, and two sales, but a drill down of these metrics will result in a contact list showing one contact.