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Unusual click activity in emails

Why do I see higher than normal or unusual click patterns in my email report?

Zoltan Wagner avatar
Written by Zoltan Wagner
Updated over 2 weeks ago

If your email click report looks unusually high it may be due to bot activity. All of the below symptoms are telltale signs that a spam filter is clicking on your links:

  • unusually high click rate

  • clicks by the same recipient (especially from the the same domain) to every single link in your email

  • clicks from emails ending in certain domains are much higher than from other domains

  • clicks that seem to have come from a bot (lots of clicks recorded within a very short period of time)

  • contacts seem to have accessed links directly instead of clicking on a button or link in your email. For example the click report shows links directly as https://abcdomain.com vs "Read more" even though you didn't have https://abcdomain.com as a link in your email.

Some spam filters click links in emails as they analyze links for potential malicious content.

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