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Unusual click activity in emails

Why do I see higher than normal or unusual click patterns in my email report?

Zoltan Wagner avatar
Written by Zoltan Wagner
Updated over 2 weeks ago

If your email click report looks unusually high it may be due to bot activity. All of the below symptoms are telltale signs that a spam filter is clicking on your links:

  • unusually high click rate

  • clicks by the same recipient (especially from the the same domain) to every single link in your email

  • clicks from emails ending in certain domains are much higher than from other domains

  • clicks that seem to have come from a bot (lots of clicks recorded within a very short period of time)

  • contacts seem to have accessed links directly instead of clicking on a button or link in your email. For example the click report shows links directly as https://abcdomain.com vs "Read more" even though you didn't have https://abcdomain.com as a link in your email.

As of December 1, 2025 some bot clicks are automatically filtered. This results in slightly lower but more accurate click rates for your emails. Bot clicks are generally part of email security settings; they click links as they scan emails for malicious content. These security settings are controlled by the organizations that handle recipients' emails.

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