Subscriber growth report

This reports shows a net change in your contact list by consent status. 

New subscribers are either new contacts who were added to your list with a consent status that allows you to send them emails or existing contacts whose consent status changed. 

Examples:

  • a contact filled out a form and provided express or implied consent
  • contacts were imported with express or implied consent
  • an unsubscribed contact re-subscribed

Churned subscribers are contacts whose consent status changed to prevent you from sending them emails.

Examples:

  • a contact unsubscribed or reported spam
  • implied consent expired

Note: contacts with invalid emails (for example: typo in the email address, abandoned email address that no longer exist) aren't excluded from this report at this time.

Consent status overview

This report provides an overview of contacts on your list grouped by consent status.

Subscriber churn analytics

This report shows why you lost emailable contacts.

  • Set on user preferences page, via consent confirmation email
    Contact revoked consent after having received the consent confirmation email. A small percentage of contacts do this despite the intention of the consent confirmation email, which is to collect express consent
  • Set on user preferences page, via re-consenting banner
    Contact revoked as a result of the re-consenting banner. A small percentage of contacts do this despite the intention of the re-consenting banner, which is to collect express consent
  • Set on user preferences page
    A contact revoked consent after visiting the consent and preferences page.
  • Consent expired
    Implied consent expired
  • Feedback loop
    Contacts reported the email as spam to their email provided. This spam report is then sent to Envoke and in turn contacts are unsubscribed.
  • "Implied - Inquiry" consent does not apply to contacts in the EU
    This consent status is not applicable in the EU.
  • "Implied - Transaction" consent does not apply to contacts in the EU
    This consent status is not applicable in the EU.


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