Metrics

Metrics represent the occurrence of an event and hold numerical values. Some metrics are associated only with specific dimensions: these cases are noted below.

  • Cost: Total campaign cost
  • Visits: Website visits associated only with mediums and campaigns
  • Form Submissions: This is all form submissions (not per unique contact)
  • New Contacts This is all new unique contacts
  • Passed to Sales: This is all passed to sales events (not per unique contact)
  • Opportunities: This is all opportunities events (not per unique contact)
  • Sales: This is all sales events (not per unique contact)
  • Revenue: This is total revenue from all sales events

Dimensions

  • Business Units: only converting visit attribution
  • Campaigns: first visit or converting visit attribution
  • Campaign Tags:  first visit or converting visit attribution for groups of campaigns (a campaign may be in zero, one or many groups). 
  • Contact State: number of contacts per state
  • Forms: only converting visit attribution
  • Mediums: first visit or converting visit attribution
  • Messages: Email campaign activity over time
  • Sources: first visit or converting visit attribution

Mediums (channels)

  • API: A contact create or update from an API submission (that does not specify another medium or visit ID)
  • Banner: A visit with the entry page tagged with utm_medium=banner
  • Direct: The fallback for visits without a referrer
  • Display: A visit with the entry page tagged with utm_medium=display
  • Download: A visit with the entry page tagged with utm_medium=download
  • Email: A visit with the entry page tagged with utm_medium=email 
  • Import: A contact create or update through an Envoke import
  • Integration: A contact create or update from a custom integration
  • Manual: A manual contact create or update in the Envoke UI
  • Organic Search: A non-paid visit with a referrer matching a search engine (not tagged with utm_medium=cpc)
  • Other: A visit with the entry page containing a non-standard utm_medium tag
  • Paid Media: A visit with the entry page tagged with utm_medium=cpc
  • Print: A visit with the entry page tagged with utm_medium=print
  • Referral: A visit with a referrer that does not match any search engines or social networks
  • Social: A visit with a referrer matching a social network or visits tagged with utm_medium=social
  • Untracked Form: A form submission where the tracking script wasn't present or it was blocked
  • Pre-MDB: Contact create or update from before Jan 1, 2015

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