This article describes the payload Envoke delivers to your endpoint for each event type.
Delivery Format
Envoke delivers webhook payloads as HTTP POST requests to your registered URL. The request body is always a JSON array, even when a single event is delivered.
POST https://your-endpoint.example.com/webhook Content-Type: application/json [ { ... event object ... } ]Email activity events (email_send, email_open, email_click) may be batched — a single POST can contain multiple events from the same send or activity processing run. All other event types deliver exactly one object per request.
On a non-2xx response, Envoke retries once after 10 minutes. If your endpoint returns HTTP 410, the subscription is automatically removed.
Contact Events
new_contact
Fires when a new contact is added to your account by any means (form, import, API, or manual entry). The payload is the full contact record — the same object the Contacts API returns for that contact.
Payload fields:
Field | Type | Description |
| integer | Envoke internal contact ID. |
| string | Envoke-generated 32-character hex identifier. |
| string | Your system's identifier for this contact, if set. Empty string if not set. |
| string | Date and time the contact was created ( |
| string |
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| string |
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| string | Job title or academic title. |
| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string | Province or state. |
| string |
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| string | Two-letter ISO country code. |
| string |
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| string | Preferred language code (e.g. |
| string | Internal notes field. |
| string | Current consent type name (e.g. |
| string | Description of how consent was obtained. |
| string | When the current consent became effective. |
| string | When the consent expires, if applicable. Empty string if no expiry. |
| array | Contact's interest group memberships. |
| array | Custom field values. |
| array | Autoresponder assignments. |
| integer | Unix timestamp of when the contact was created. |
Example scenario: Northfield University subscribes to new_contact to sync incoming contacts to their student information system as soon as they appear in Envoke.
Example payload:
[ { "id": 84291, "external_id": "3f8a1c042d7e9b56a0e14c3d8f2b5a91", "remote_id": "NF-STU-2024-00847", "date_created": "2024-09-03 08:41:22", "timestamp": 1725352882, "first_name": "Miguel", "last_name": "Torres", "title": "", "email": "m.torres@students.northfield.edu", "company": "Northfield University", "phone": "555-204-3817", "address_1": "14 Birchwood Avenue", "address_2": "", "city": "Northfield", "province": "ON", "postal_code": "N2R 4K7", "country": "CA", "website": "", "language": "en", "feedback": "", "consent_status": "Express", "consent_description": "Submitted online enrollment inquiry form on September 3, 2024.", "consent_effective_date": "2024-09-03 08:41:22", "consent_expiry": "", "interests": [ { "id": 12, "name": "Graduate Programs", "state": "Set" } ], "custom_fields": { "student_type": "Graduate" }, "autoresponders": [], "timestamp": 1725352882 } ]consent_change
Fires when a contact's consent status changes — for example, when they unsubscribe, re-subscribe, or their consent type is updated. The payload contains all the same fields as new_contact plus two additional fields that describe the reason for the change.
Additional fields:
Field | Type | Description |
| string | The unsubscribe reason category selected by the contact. Empty string if not set or if consent improved. |
| string | Free-text detail provided by the contact at unsubscribe. Empty string if not provided. |
Example scenario: Northfield University subscribes to consent_change to update opt-out status in their alumni CRM when a contact unsubscribes.
Example payload:
[ { "id": 61048, "external_id": "9c4e2b871f3a5d0e6b82c7a14f3d9e02", "remote_id": "ALM-2008-4421", "date_created": "2021-06-14 10:22:09", "first_name": "Helen", "last_name": "Webb", "title": "Associate Professor", "email": "h.webb@northfield.edu", "company": "Northfield University — Faculty of Arts", "phone": "", "address_1": "", "address_2": "", "city": "", "province": "", "postal_code": "", "country": "CA", "website": "", "language": "en", "feedback": "", "consent_status": "No Consent", "consent_description": "", "consent_effective_date": "2025-02-18 14:07:33", "consent_expiry": "", "interests": [], "custom_fields": {}, "autoresponders": [], "timestamp": 1739884053, "unsubscribe_reason": "Too frequent", "unsubscribe_reason_detail": "I receive too many emails from this list." } ]Submission Events
All submission event types share the same payload structure. The submission_type field identifies the origin:
Subscription type |
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| One of the five values above |
The generic submission type delivers the same payload as whichever specific type triggered the event. Subscribing to submission is equivalent to subscribing to all five specific types at once.
Common payload fields:
Field | Type | Description |
| string | Unique identifier for this submission event. |
| integer | Envoke internal contact ID. |
| string | Envoke-generated 32-character hex identifier for the contact. |
| string | Your system's identifier for this contact, if set. Empty string if not set. |
| boolean |
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| string | The submission origin. See the table above. |
| string | Date and time of the submission ( |
| integer | Unix timestamp of the submission. |
| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string |
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| string | Visitor tracking ID. Empty string when not applicable (e.g. imports, manual adds). |
| string | Visit tracking ID. Empty string when not applicable. |
| string | Pageview tracking ID. Empty string when not applicable. |
Additional fields for form_submission only:
Field | Type | Description |
| string | The ID of the form that was submitted. |
| string | The name of the form in Envoke. |
| string | The URL of the page where the form was submitted. |
form_submission
Example scenario: Northfield University subscribes to form_submission filtered by form_id to push prospective student inquiries from the graduate admissions form directly into their Slate CRM.
[ { "id": "5e8f2a1d3c0b4e9a7f6d2c4b1a8e5d03", "contact_id": 92714, "contact_external_id": "a7d3e1f0b2c4e6a8d0f2b4c6e8a0d2f4", "contact_remote_id": "", "contact_created": true, "submission_type": "form_submission", "submission_time": "2025-01-15 11:23:47", "timestamp": 1736940227, "first_name": "Priya", "last_name": "Sharma", "title": "", "email": "priya.sharma@gmail.com", "company": "", "phone": "555-318-0042", "address_1": "", "address_2": "", "city": "Hamilton", "province": "ON", "postal_code": "L8P 1A1", "country": "CA", "website": "", "language": "en", "feedback": "", "consent_status": "Express", "consent_description": "Checked the consent checkbox on the Graduate Admissions Inquiry form.", "consent_effective_date": "2025-01-15 11:23:47", "consent_expiry": "", "form_id": "f3b2e1a0d4c5b6a7e8f9d0c1b2a3e4f5", "form_name": "Graduate Admissions Inquiry", "form_url": "https://www.northfield.edu/graduate/apply", "visitor_id": "67a1b2c3d4e5f6a7b8c9d0e1", "visit_id": "67a1b2c3d4e5f6a7b8c9d0e2", "pageview_id": "67a1b2c3d4e5f6a7b8c9d0e3" } ]preference_page_submission
Example scenario: Northfield University subscribes to preference_page_submission to update their alumni database when graduates adjust their communication preferences.
[ { "id": "2c4e6a8b0d2f4a6c8e0a2c4e6a8b0d2f", "contact_id": 55830, "contact_external_id": "b1d3f5a7c9e1b3d5f7a9c1e3b5d7f9a1", "contact_remote_id": "ALM-2015-8803", "contact_created": false, "submission_type": "preference_page_submission", "submission_time": "2025-03-22 16:04:11", "timestamp": 1742659451, "first_name": "James", "last_name": "Okwu", "title": "", "email": "james.okwu@outlook.com", "company": "Westridge Financial Group", "phone": "", "address_1": "", "address_2": "", "city": "Toronto", "province": "ON", "postal_code": "M5V 2T6", "country": "CA", "website": "", "language": "en", "feedback": "", "consent_status": "Express", "consent_description": "Re-confirmed consent on Alumni Preference Page.", "consent_effective_date": "2025-03-22 16:04:11", "consent_expiry": "", "visitor_id": "68b2c3d4e5f6a7b8c9d0e1f2", "visit_id": "68b2c3d4e5f6a7b8c9d0e1f3", "pageview_id": "68b2c3d4e5f6a7b8c9d0e1f4" } ]api_submission
Example scenario: Northfield University's student information system (SIS) syncs newly enrolled students to Envoke via the API. The api_submission hook confirms each sync in their enrollment management platform.
[ { "id": "1a3c5e7b9d1f3a5c7e9b1d3f5a7c9e1b", "contact_id": 103445, "contact_external_id": "c2e4a6b8d0f2c4e6a8b0d2f4c6e8a0b2", "contact_remote_id": "SIS-2025-1142", "contact_created": true, "submission_type": "api_submission", "submission_time": "2025-09-02 07:15:30", "timestamp": 1756696530, "first_name": "Lucas", "last_name": "Brennan", "title": "", "email": "l.brennan@students.northfield.edu", "company": "Northfield University", "phone": "", "address_1": "", "address_2": "", "city": "", "province": "", "postal_code": "", "country": "CA", "website": "", "language": "en", "feedback": "", "consent_status": "Express", "consent_description": "Express consent provided at enrollment.", "consent_effective_date": "2025-09-02 07:15:30", "consent_expiry": "", "visitor_id": "", "visit_id": "", "pageview_id": "" } ]import_submission
Example scenario: Northfield University imports an updated alumni mailing list each year from a spreadsheet. The import_submission hook notifies their alumni engagement platform of each record.
[ { "id": "4d6f8b2a0c4e6d8f2a4c6e8b0d2f4a6c", "contact_id": 48902, "contact_external_id": "d0e2c4a6b8f0d2e4c6a8b0f2d4e6c8a0", "contact_remote_id": "ALM-1998-0044", "contact_created": false, "submission_type": "import_submission", "submission_time": "2025-02-10 09:00:14", "timestamp": 1739181614, "first_name": "Diane", "last_name": "Kowalski", "title": "Director of Operations", "email": "dkowalski@northviewlogistics.com", "company": "Northview Logistics", "phone": "555-492-1780", "address_1": "88 Industrial Parkway", "address_2": "Suite 200", "city": "Kitchener", "province": "ON", "postal_code": "N2H 3R4", "country": "CA", "website": "https://www.northviewlogistics.com", "language": "en", "feedback": "", "consent_status": "Implied", "consent_description": "Alumni — implied consent under CASL.", "consent_effective_date": "2025-02-10 09:00:14", "consent_expiry": "2027-02-10 09:00:14", "visitor_id": "", "visit_id": "", "pageview_id": "" } ]Additional fields for ui_submission only:
Field | Type | Description |
| boolean |
|
ui_submission
Example scenario: A staff member in the Alumni Relations office manually adds a community partner who called in to request information about the Distinguished Alumni Speaker Series.
[ { "id": "9e1b3d5f7a9c1e3b5d7f9a1c3e5b7d9f", "contact_id": 71256, "contact_external_id": "e8a0b2d4f6e8a0b2d4f6c8e0a2b4d6f8", "contact_remote_id": "", "contact_created": true, "submission_type": "ui_submission", "submission_time": "2025-04-07 14:52:00", "timestamp": 1744037520, "first_name": "Robert", "last_name": "Nakamura", "title": "Executive Director", "email": "r.nakamura@northfieldarts.org", "company": "Northfield Arts Foundation", "phone": "555-783-2200", "address_1": "31 Gallery Row", "address_2": "", "city": "Northfield", "province": "ON", "postal_code": "N2R 1P3", "country": "CA", "website": "https://www.northfieldarts.org", "language": "en", "feedback": "Called requesting information about the Distinguished Alumni Speaker Series.", "consent_status": "Express", "consent_description": "Verbal consent given over phone on April 7, 2025.", "consent_effective_date": "2025-04-07 14:52:00", "consent_expiry": "", "visitor_id": "", "visit_id": "", "pageview_id": "", "is_bulk_update": false } ]Email Activity Events
All four email activity event types share a common set of fields.
Common fields:
Field | Type | Description |
| string | The event type: |
| integer | Unix timestamp when the event occurred. |
| integer | Envoke internal ID of the email campaign. |
| string | Envoke-generated 32-character hex identifier for the campaign. |
| string | The internal name of the campaign in Envoke. |
| string | The email subject line. May contain unresolved merge field tokens. |
| string | The sender identity configured on the campaign. Name and address ( |
| integer | Envoke internal contact ID. |
| string | Envoke-generated 32-character hex identifier for the contact. |
| string | The email address the message was sent to. |
| string or null | Your system's identifier for this contact. |
email_send
Fires when an email is sent to a contact. Send events are batched — a single POST to your endpoint will typically contain multiple objects, one per recipient.
Example scenario: Northfield University subscribes to email_send filtered by campaign_id to log each delivery of the monthly alumni newsletter in their engagement platform.
[ { "activity_type": "email_send", "timestamp": 1715432791, "message_id": 2048, "message_external_id": "7e4a1f2c9b3d5e0a8f6c2b4d9e1a3f5c", "message_name": "Alumni Newsletter — May 2025", "message_subject": "What's happening at Northfield this spring", "sender": "alumni@northfield.edu", "contact_id": 55830, "contact_external_id": "b1d3f5a7c9e1b3d5f7a9c1e3b5d7f9a1", "contact_email": "james.okwu@outlook.com", "contact_remote_id": "ALM-2015-8803" }, { "activity_type": "email_send", "timestamp": 1715432804, "message_id": 2048, "message_external_id": "7e4a1f2c9b3d5e0a8f6c2b4d9e1a3f5c", "message_name": "Alumni Newsletter — May 2025", "message_subject": "What's happening at Northfield this spring", "sender": "alumni@northfield.edu", "contact_id": 48902, "contact_external_id": "d0e2c4a6b8f0d2e4c6a8b0f2d4e6c8a0", "contact_email": "dkowalski@northviewlogistics.com", "contact_remote_id": "ALM-1998-0044" } ]email_open
Fires when a contact opens an email. Open events are batched — a single POST may contain opens from multiple contacts processed in the same activity run.
Example scenario: Northfield University tracks opens of the course registration deadline reminder to identify students who may need a follow-up call.
[ { "activity_type": "email_open", "timestamp": 1715518340, "message_id": 2051, "message_external_id": "3c7b9e2f1a4d6c8a0e2b4f6d8a0c2e4b", "message_name": "Fall Registration Deadline Reminder", "message_subject": "Action required: course registration closes Friday", "sender": "registrar@northfield.edu", "contact_id": 84291, "contact_external_id": "3f8a1c042d7e9b56a0e14c3d8f2b5a91", "contact_email": "m.torres@students.northfield.edu", "contact_remote_id": "NF-STU-2024-00847" } ]email_click
Fires when a contact clicks a tracked link in an email. Click events are batched. Includes the URL and anchor text of the clicked link in addition to the common fields.
Additional fields:
Field | Type | Description |
| string or null | The destination URL of the clicked link. |
| string or null | The anchor text of the clicked link. |
Example scenario: Northfield University's development office subscribes to email_click filtered by campaign_id to alert gift officers the moment an alumnus clicks the donation button in the annual giving appeal.
[ { "activity_type": "email_click", "timestamp": 1716047220, "message_id": 2063, "message_external_id": "f5a3c1e9b7d5f3a1c9e7b5d3f1a9c7e5", "message_name": "2025 Annual Giving Appeal", "message_subject": "Your gift helps the next generation of Northfield students", "sender": "giving@northfield.edu", "contact_id": 55830, "contact_external_id": "b1d3f5a7c9e1b3d5f7a9c1e3b5d7f9a1", "contact_email": "james.okwu@outlook.com", "contact_remote_id": "ALM-2015-8803", "link_url": "https://give.northfield.edu/annual-fund?utm_source=envoke", "link_text": "Make a gift today" } ]email_autoresponder_send
Fires when an autoresponder email is sent to a contact. Includes the autoresponder ID and name in addition to the common fields.
Additional fields:
Field | Type | Description |
| integer | Envoke internal ID of the autoresponder. |
| string | The name of the autoresponder in Envoke. |
Example scenario: Northfield University sends a welcome sequence to newly enrolled students. They subscribe to email_autoresponder_send to log each autoresponder delivery in their student success platform.
[ { "activity_type": "email_autoresponder_send", "timestamp": 1725282930, "message_id": 1984, "message_external_id": "a2e4c6b8d0f2a4c6e8b0d2f4a6c8e0b2", "message_name": "Welcome to Northfield — Message 1", "message_subject": "Welcome to Northfield University", "sender": "welcome@northfield.edu", "contact_id": 103445, "contact_external_id": "c2e4a6b8d0f2c4e6a8b0d2f4c6e8a0b2", "contact_email": "l.brennan@students.northfield.edu", "contact_remote_id": "SIS-2025-1142", "autoresponder_id": 47, "autoresponder_name": "New Student Welcome Sequence" } ]For code examples and interactive testing, visit api.envoke.com.
