Forms can be:
Embedded directly to web pages. This is the recommended option. It requires access to make updates your website to add the form embed code.
Displayed as stand-alone landing pages. This option is best for forms that are temporary (for example event registration) or when you don't have access to add the form embed code to your website.
These display options aren't mutually exclusive: You can have the same form shown at different locations either embedded or as a hosted landing page.
Forms are responsive by default in their display, adapting to screen sizes. They are synced real time to your account: any update you make in the form editor will immediately be reflected on embedded forms.
Embed forms on a web page
From the top navigation of the form editor, select the "Publish" option to view the embed code that you or your website administrator need to add to your website where you want the form to appear.
To embed a form using Wordpress, paste the form embed code in the Text (HTML) editor mode:
Show forms on a hosted landing page
Grab the form's public URL from the sidebar of the form editor. In order to use vanity URLs you need to have a custom domain configured. In the absence of a vanity URL a default URL is used.
On hosted forms the email address is automatically pre-filled if the form is accessed from an email since the email address is known at this point.
Here are some formatting tips to show forms on landing pages: