Embed quick polls directly into your emails to gather fast feedback from your audience, for example to find out what contacts thought about an event they recently attended or check how your audience liked your most recent newsletter or email announcement.
Availability
Polls are not available on the Standard Plan. View plans.
User access
Any user with access to edit email content can create polls. View user access details.
Creating a poll
Polls can be added to any email in just a few steps:
1. Open the editor: Create a new message or open an existing one.
2. Add the poll: Locate the Poll component in the sidebar and drag it into your email layout.
3. Settings: Click directly on the poll component that you just dragged into your email to open its settings page.
4. Customize your poll: Edit the poll title and add the options you want your contacts to choose from.
Poll settings
When editing your poll, you have control over its content, styles, and a few additional settings:
Content & Styling
Poll Name (Required): You must give your poll a name. This name is required and will be used to identify the poll in your reports.
Answers: Enter the choices for your poll. In addition to plain text, you can use emojis to make your answers more engaging.
Design: Style the overall appearance of your poll directly from the editor screen to match your branding.
Confirmation page
By default, voters are directed to a generic confirmation page after making a choice.
Custom Redirects: You can redirect respondents to a custom confirmation page of your own choice (e.g., a landing page on your website). Please note: Each answer option links to the same confirmation page. There is no option to show a different confirmation page based on which specific answer is selected.
Anonymous polls
Inside the features area, you can toggle the Anonymous Poll option.
When enabled, answers will not be connected to specific contact profiles.
You will see the overall results, but you will not be able to track which individual contact selected which answer.
Testing your poll
You can test your polls using the same methods you use to test your emails:
Preview Tab: Make selections directly from the Preview tab inside the message editor.
Test Email: Send a test email to yourself and click the options from your inbox.
š” Note: Any votes cast during the testing phase are automatically excluded from your final analytics and will not impact your reports.
Reporting
Once your email is sent, you can track performance directly on the Email Reports page. There is a delay of up to 5 minutes for poll answers to show up on the reports.
Only one vote per contact is counted. If the same person votes more than once their last vote is shown in the reports.
The poll report is on the same page where you view traditional email metrics like overall opens and click rates.
