Filters allow you to segment your contact list using various criteria. All contact fields are available in filters such as email, interests, postal code, etc.

Email messages can be sent to contacts matched by a filter or you can use a filter to view (and export) part of your contact list and edit contacts in bulk.


Filters are dynamic and calculated real-time — they don't need to be refreshed after new contacts are added to the database or contact statuses change.

Filter conditions

Select a field from the "Add new condition" dropdown selector, choose a condition type (such as "equals" or "doesn't equal") then enter a value that should be matched for that field.

Repeat this step for additional conditions.

Type: AND vs. OR

An AND type filter will only return contacts that match all conditions in the filter. An OR type filter returns contacts that match any condition in the filter.

Creating a filter that includes multiple mailing lists

Create a new filter here

The contact list will be de-duped when you send a message to contacts that are segmented using a filter.

Basic suppression lists

Send to a contact list but exclude some records:

Conditions limit

Each filter can contain a maximum of 20 interests. If you want to include additional interests you should use interest groups instead:

On the interest manager page, create a group and move all related interests into this new group. 

Then on the filter settings page, add a new criteria based on interest group (rather than individual interests). 

All interests in the interest group will be included in the filter - there is no limit for number of interests in a single interest group.

Filters can contain up to ten "groups" based conditions. (Interest groups, Subscription groups) 

Filters cannot contain more than one "campaign" based conditions (clicked, opened, etc. an email campaign)

Filters can contain up to 5 custom fields.

Test filters

A filter that is marked as a "test filter" will show up on the test message window in the "Saved test filters" section when you're testing email messages. A test filter can contain up to 20 email addresses.

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