The email campaign report is available for every email campaign and includes detailed information about the email's performance.
Explanation of terminology used in reports
Here's what happens when you send an email campaign:
Total number of emails that was actually sent - contacts who weren't eligible to be sent emails due to consent revoked, invalid email or too many bounces are excluded.
Sent emails that didn't fail. This includes all emails that can potentially reach inboxes. There is no way to know for sure if these emails are quarantined or sent to spam folders. Read more about deliverability.
Failed / bounced
Contacts who were sent the e-blast but email delivery failed.
Soft bounce is a temporary failure that may correct itself later (for example network down, mailbox full)
Hard bounce is a permanent failure that will not work later (for example invalid email address)
Bounces are managed automatically to ensure you have a clean list. Read more about bounce management.
Number of unique contacts who opened the message.
Multiple opens by the same contact are counted as one. For example: if a contact opens the message on their mobile phone, desktop at work and at home it's still counted as a single open.
Note that open tracking uses a small image called a "tracking pixel" - if images are disabled, opens cannot be tracked. In practice this means that reported opens are slightly lower than actual opens.
Opens may not be tracked for contacts who received the same message as a "test message" first.
The overall clicks in an email campaign shows the total number of unique recipients who clicked on any link.
Only the first click on any link by a unique user is recorded. Multiple clicks on the same link or clicks on multiple links by the same contact are only counted once.
Unlike open tracking, click tracking doesn't use images, which means that there is no difference between reported and actual clicks.
Only links that begin with http:// or https:// can be tracked. Clicks on email address (mailto:) or anchor links can't be tracked.
Opens and clicks are not tracked in test messages.
Each individual link is tracked separately. If a contact clicks the same link more than once that’s only counted as one click but the same contact is counted for each unique link the clicked. For this reason the total number of clicks for the email campaign can be less than the sum of clicks on individual links because the same contact can click on multiple links.
For text links the linked text (anchor text) is shown in reports along with the destination website/URL.
For images either the image file URL is shown as the source of a click or the Alternative Text (Alt tag), if it's defined.
Envoke Spam Reported: A result of a user reporting the message as spam/abuse on the Email Preferences page.
External Spam Reported: A result of a user clicking the "Report Spam" button inside their email program.
Contacts that were part of the target list but weren't sent the email for one of the following reasons:
no valid consent: unsubscribed or consent expired
invalid email: email no longer in service, typo, etc.
fail score too high: too many previous failures; emails from previous e-blasts increased fail score beyond the threshold. More about fail scores here.
Reporting on multiple email campaigns
You can report on all emails that are filed under a specific folder. Click the gear icon near the folder name and select "Folder report"