The "from" name is the first thing your audience sees in their inboxes. It greatly influences whether or not your email is opened at all.

Using a person's name rather than a company name can increase open rates dramatically. If this is not possible due to brand / company policy, a combination of personal name and company name is then next best option, for example: “Mary from Acme Inc”.

Avoid generic sender names such as “Administrator” or displaying the email address as the from name. 

In addition to the sender name, the "from" email address may also be shown in inbox previews. Don’t make it noreply@, instead make it personal or at least relevant such as support@ or mary@.

You can manage senders (also called "from names") on the Account Settings page from the "From emails and verification" group in the sidebar.

When you send emails, any of the senders specified on this page can be used as the reply-to address for that message.

Note that the reply-to address is used when the message is replied to manually by the recipient. Most bots, such as the ones that generate out of office messages, will send responses to the sender "from" email address. This is out of Envoke's control. See technical explanation on this page: https://tools.ietf.org/html/rfc3834

For sender emails you must use a domain you control as the from email address. For example sender@yourdomian.com is acceptable, while emails ending with gmail.com, yahoo.com, aol.com, hotmail.com and other third party domains cannot be used.