Sub-accounts are used to give departments of an organization their own separate accounts without having to open stand-alone accounts. Examples are universities, municipalities, franchises and any organization with multiple departments.

Benefits of using sub-accounts

  • Sub-accounts can be operated independently without data sharing of any kind

  • Individual users can be assigned to access only a single sub-account

  • Admin users can access all sub-accounts

  • Templates may be shared across sub-accounts to help with branding

  • Cheaper than opening multiple stand-alone accounts

Data sharing

With the exception of template sharing (which is optional) and email credits (which applies only if you're on the Pay-as-you-go plan) there is no data sharing of any kind between sub-accounts: messages, stats, contact lists, subscriptions, account settings, etc. in every sub-accounts are independent of other sub-accounts.


If the same contact exists in more than one sub-account and they unsubscribe in one of the accounts they will remain subscribed in all other accounts. 


Each sub-account can have their own users who can only access their designated sub-account. Administrators can access all sub-accounts.
Read more about user roles and permissions.


For the Monthly Subscription Plan the total number of contacts across all sub-accounts is used to determine the number of active contacts for billing.

For the Pay As You Go Plan sub-accounts share a common pool of email credits that the primary account purchases. Each sub-account draws from this pool of credits as they send emails.

For both payment plans the primary account is billed and cost allocation between sub-accounts is done internally.

Number of sub-accounts under one main account

You can maintain unlimited sub-accounts.

Creating a new subaccount

Click the Subaccounts link in the navigation in the top right corner:

Only administrators have access to create new sub-accounts. 

If you aren't an administrator, the users list page will show you the name and contact details of your administrator(s). Contact them to have them grant you additional permissions.

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