Sub-accounts are used to give departments of an organization their own separate accounts without having to open stand-alone accounts.

A good example is a university that has a top level account and maintains multiple sub-accounts for various departments.

Benefits of using sub-accounts

  • Sub-accounts can be operated independently and managed centrally
  • Users can be assigned to access one or multiple sub-accounts
  • Shared templates to ensure consistent branding across multiple departments
  • Cost saving: the master account is billed, cost is shared across sub-accounts
  • Admin overview: View all users and account activity from a single dashboard

Data sharing

With the exception of template sharing (optional) and credits (applies only if you're on the pay as you go plan) there is no data sharing of any kind between sub-accounts: messages, stats, contact lists, subscriptions, account settings, etc. in sub-accounts are independent of other sub-accounts.

This also means that if the same contact exists in more than one sub-account and they unsubscribe in one of the accounts they will remain subscribed in all other accounts. 


Each sub-account can have their own users who can only access their designated sub-account. Administrators can access all sub-accounts.
Read more about user roles and permissions.


For the contact based payment plan the total number of contacts across all sub-accounts is used to determine billing.

For the pay as you go plan sub-accounts share the same pool of email credits that the primary account purchases.

In both cases the primary account is billed and cost allocation between sub-accounts is done internally.

There is no extra cost for maintaining sub-accounts.

Creating a new subaccount

Click the Subaccounts link in the navigation under your name in the top right corner:

Only administrators and sub-account administrators have access to create new sub-accounts. 

If you aren't an administrator, the user list page will show you the name and contact details of your administrator(s). Contact them to have them grant you additional permissions.

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