The Email Preferences Page is more than a simple unsubscribe page. It’s where your contacts can choose the type of content they are interested in, update their profile and language preferences and find out what type of messages they can expect to receive from you and why.

This page is linked from every email you send from Envoke. (Related article: customize the unsubscribe footer in emails.)

The Email Preferences Page has its own settings page where you can customize it.

The Email Preferences Page can be bilingual. It appears in either English (by default) or French depending on the language preference of your contacts.

Contacts can update their language preference if the "Allow language preference update" option is enabled.

You can show your logo and the name of your organization at the top of the Email Preferences Page and update the colours and fonts used throughout the page.

Read about all branding options.

You can add custom text that appears on the top of the Email Preferences Page just below your logo and organization name. Here you can explain the communication practices of your organization to provide clarity to your contacts about how and when you send them emails. You can also explain why someone may receive mandatory messages from you, if applicable.

Contacts can confirm their consent (provide express consent) or unsubscribe (revoke consent) on this page. You can customize the wording that appears next to these actions. Learn more about consent management.

Subscriptions are how contacts control their content preferences. For example to receive newsletters, updates, event invites, promotional messages, etc. You can manage the list of available subscriptions from the list of subscriptions page.

All contacts can opt in or opt out to any subscription at any time with the exception of private subscriptions. Contacts cannot sign up to subscriptions marked as private on the Email Preferences Page - they can only unsubscribe.

Read more about subscription settings and list segmentation options.

You can allow contacts to update their contact details on the Email Preferences Page.

The "Mandatory content" option allows sending emails to any contact in a specific email campaign, regardless of consent status. This means even unsubscribed contacts will receive these emails. If the "Mandatory content" option is enabled for your account this is indicated on the Email Preferences Page.

Learn more about sending regulatory / mandatory emails.

Changes to consent and subscription preferences are tracked for each contact.

Reason for unsubscribing: When a contact unsubscribes from receiving emails from you they are asked to provide a reason on the unsubscribe confirmation page. Answering this poll is optional.

The consent status overview is available from the reports dashboard.

Preference changes per email campaign are part of the email campaign reports page.

Updates to individual contacts are shown on the contact activity timeline. The timeline shows if consent was updated on the Email Preferences Page.

You shouldn't share the link to the preferences page as it's tied to individual contact records. Each contact has to click a link from an email sent to them to access their own preferences page.

Be sure to re-subscribe yourself after testing the unsubscribe option otherwise you won't be able to send yourself (test) emails.