This option is available only with the Pro or Multi-account monthly billing plans and with the Pay As You Go plan.
The mandatory content setting allows you to differentiate between opt-in emails and mandatory or regulatory messages that contacts shouldn’t be allowed to unsubscribe from.
Any email designated as "mandatory" will be sent to all contacts on the target list, even if they are unsubscribed from optional communications. An exception is for contacts that have reported the emails as spam.
This is to accommodate situations where a recipient is obligated to receive messages from you - often as a result of an internal contract. Examples of this are students of a university, members of a professional body or other contacts who need to receive information pertaining to their safety, membership or enrolment.
The mandatory email option doesn't mean that the unsubscribe link is removed from emails, instead it's a way to differentiate between mandatory and optional communications. Read more about customizing the unsubscribe process.
Enabling the mandatory content functionality
This functionality is enabled upon request by Envoke support. Start a support ticket using the support chat while you're logged into your account.
It's recommended to add custom text to the Email Preferences Page to explain to your contacts what types of mandatory emails you send and how recipients can contact you for further information about these messages.
Sending mandatory emails
Account administrators can designate emails as mandatory on the email editor page.