How to add anchor links
Step 1: Add an anchor and give it a name
Step 2: Give the anchor a name
Step 3: link to the anchor by selecting the "Link to anchor in the text" option and choosing the "By Anchor Name" option.
Do you really need anchor links?
Using anchor links may be an indication that the email itself is too long. Emails are with high click through rates are typically fairly short with "teaser" content to get the attention of recipients and links or buttons to "read more" on landing pages and websites.
This approach has the benefit of tracking clicks for the "read more" buttons and links from the email to gauge engagement level for each article / section within the email.
Long emails can also be cut off / trimmed by some email clients.
Anchor links support across email clients
Anchor links aren't supported by every email client; notably they won't work in the native email app for iPhone IOS8 and newer.
A workaround is to link to the anchor in the online version of your email. That way when the anchor link is clicked, readers are taken to their web browser where anchor links (# hashtag links) are widely supported. To link to the anchor link in the online version of your email use this as the target URL for the link: