Anchor links were originally designed to work on web pages but it's technically possible to also add them to emails. But they don't always work and the need to add them often indicates that your email content is way too long.

On this page we outline some considerations if you do decide to use anchor links.

Do you really need anchor links?

Using anchor links may be an indication that the email itself is too long. Long emails can also be cut off / trimmed by some email clients.

Emails with high click through rates are typically fairly short with "teaser" content to get the attention of recipients and links or buttons to "read more" on landing pages and websites. Using "read more" links has the added benefit of being able to track for the "read more" buttons to gauge engagement level for each article within the email.

Anchor links don't work in every email program

Anchor links aren't supported by every email client. This results in broken links as far as your audience is concerned.

A workaround is to link to the anchor in the online version of your email. That way when the anchor link is clicked, readers are taken to their web browser where anchor links (# hashtag links) are widely supported. To link to the anchor link in the online version of your email use this as the target URL for the link:


How to add anchor links

Step 1: Click the "Add anchor" icon.

Step 2: Give the anchor a name

Step 3: Link to the anchor by selecting the "Link to anchor in the text" option and choosing the "By Anchor Name" option.

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