Get inactive contacts back to the habit of interacting with your brand.
Remind contacts to open your email: send emails to non openers
First, you need to identify inactive contacts who didn’t open or click emails in the past 3, 6 or 12 months or didn’t open or click any of your past X emails.
You can do this by creating custom segments based on campaign activity:
Then send the contacts identified by this segment a re-engagement email, which is also called a win-back email.
This message should explain the benefits of being part of your list and tell inactive contacts what they’re missing by not reading your emails.
Here’s are some win back email tips from Litmus. Litmus is an authority in everything email related, you’re in good hands with their advice.