Skip to main content
How to set up BIMI

Using BIMI for brand recognition in inboxes

Jon Maybury avatar
Written by Jon Maybury
Updated over a week ago

⚠️ IMPORTANT: Even though BIMI (Brand Indicators for Message Identification) setup involves setting up DKIM and other "under the hood" settings, BIMI doesn't affect inbox delivery: BIMI is a branding exercise. Deliverability is affected by DKIM, which is part of another article. You should always have DKIM configured. BIMI is optional.

Setting up BIMI is a highly technical task. You need to get your IT team involved.

BIMI (Brand Indicators for Message Identification) is an email verification measure that has recently been built onto the DMARC framework. As the name suggests, BIMI brands messages with an organization’s logo so that the recipient knows where the message has come from straight away. Not only is this a good branding exercise, but an added layer of email verification, too.

Envoke isn't involved in BIMI setup - we don't provide tech support for the setup, nor do we enforce or require it. Because of this we'll leave the explanation to the folks at Litmus who put together a handy setup guide:

Did this answer your question?