The short answer is that it depends on how many other email campaigns are being sent at the time your campaign is launched. Here's how it works:

Scheduled for delivery

When you launch an email campaign it is added to a sending queue. The status of the campaign is showing as "Scheduled" on the messages list page.

Sending usually begins within a few minutes but during busy periods sending may be delayed for several hours. Large spikes in email activity are unpredictable, however, history tells us they only happen once or twice a month. 

In progress

Emails are being sent when the status shows "In Progress".

Sending rate is approximately 40,000 emails per hour but this is also affected by the volume of emails being sent at the time.

Sent

Once all messages in your campaign are sent, the Status column on the messages page will display "Sent".

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