Consent request emails are dedicated email messages to collect express consent from contacts. Here are a few tips:

Keep it brief - no more than 4-5 sentences - and avoid legal terms.

Position your request for consent as a benefit to your contacts. For example, instead of saying "We must have your consent to remain CASL compliant" you could say: "Please confirm your permissions to continue receiving emails about workshops, classes and special offers".

Consider adding a new subscription and notify your contacts of the new option at the same time you request their consent. For example "New subscriptions are now available to customize emails you receive from us.". You can manage subscriptions on the Engage / Subscriptions page.

Response rates to consent request emails vary depending on a number of factors. These include the kind of message, wording, who the contacts are, the target list and your relationship with those contacts. Conversion from "Implied" to "Express" is generally between 1% and 3%, rarely as high as 5%.

Follow these steps to create and send a consent request email:

Step 1 

Create a filter / segment to select contacts who haven't provided express consent using the following filter setting. Unsubscribed and spam reported contacts are automatically filtered - there is no need to manually remove them from this (or any other) filter.

Step 2

Create a new email message. 

Include one or more links in the message to the consent and preferences management page.

The link or call to action button should be pointed to one of the following URLs. All of these URLs go to the consent and preferences management page but behave slighly differently:

  • {@pref-1} = nothing is pre-checked
  • {@pref-1}/2 = one-click revoke consent
  • {@pref-1}/3 = pre-check consent checkbox
  • {@pref-1}/4 = one click express consent

So instead of linking to standard URLs such as your links should point to, for example: {@pref-1}/4

Step 3

Test the message.

Step 4

Send the emails to the filter / segment created in Step 1.

Did this answer your question?