Email personalization is much more than adding first name to the subject line. It's about sending content that your contacts are interested in. This reduces unsubscribes and increases list engagement.

You can achieve this using a variety of options:

  • List segmentation ensures that your contacts are assigned to the most appropriate subscriptions and internal lists so you can target your email campaigns to specific contact segments.
  • Merge fields can be used to display contact specific content in emails such as a personalized greeting, IDs or custom links.
  • Dynamic content can be used to show or hide entire blocks of content in emails depending on internal list or subscription settings among your target list.
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