The "Mandatory emails" option allows sending emails to any contact in a specific email campaign, regardless of consent status. This means even unsubscribed contacts will receive these emails.
This is to accommodate situations where a recipient is contractually obligated to receive official notifications and other messages. Examples of this are students of a university and members of a professional body.
The only exception is contacts who previously reported emails as spam. These contact will be excluded from mandatory email campaigns.
Enabling mandatory emails functionality
This functionality can only be enabled upon request by Envoke support only.
When enabled, you can add a description to be displayed on the Consent and Preferences page to explain to your contacts what types of mandatory emails you send and how recipients can contact you for further information or to request removal from your list.
You can update the wording from the Options page in the Consent and Preferences section.
Sending mandatory emails
Account administrators can designate emails as "mandatory communication". A note is required that appears in the footer of emails to explain why your contacts receive this message from you.
Contacts can still unsubscribe
Messages will continue to have an unsubscribe link to ensure spam filters don’t automatically block the email and/or blacklist the sending IP addresses and contacts can still unsubscribe. Unsubscribed contacts won't receive emails that aren't designated as "mandatory communication".