Consent request emails are dedicated email messages to collect express consent from contacts. Here are a few tips:

Keep it brief - no more than 4-5 sentences - and avoid legal terms.

Position your request for consent as a benefit to your contacts. For example, instead of saying "We must have your consent to remain CASL compliant" you could say: "Please confirm your permissions to continue receiving emails about workshops, classes and special offers".

Follow these steps to create and send a consent request email:

Step 1 

Create a filter to select contacts who haven't provided express consent. See example below. You can read more about working with filters here.

Unsubscribed and spam reported contacts are automatically filtered - there is no need to manually remove them from this (or any other) filter.

Step 2

Create a new email message. 

Include a link or button in the message and link them to the consent and preferences management page.

The link or button should be pointed to one of the following URLs. All of these URLs go to the consent and preferences management page but behave differently:

  • {@pref-1} = the provide or revoke consent options are both unchecked
  • {@pref-1}/2 = one-click revoke consent
  • {@pref-1}/3 = the provide consent option is pre-checked
  • {@pref-1}/4 = one click express consent

Here's an example for a "one-click express consent" link:

Step 3

Send a test message.

Step 4

Send the emails to the filter created in Step 1.

Did this answer your question?