Dynamic content blocks
Show or hide entire blocks of content in emails depending on recipients' interests
Marcus Warren avatar
Written by Marcus Warren
Updated over a week ago

This article is part of a series of articles about personalizing emails. You can check out other ways to personalize your messages.


Personalization is about delivering relevant content to your contacts that they are interested in. Using dynamic content helps you achieve just that.

Emails that are personalized using dynamic content are more engaging, receive more clicks and generally result in fewer unsubscribes. 

How to add dynamic content blocks

For each content block in the message editor you can choose the tag or subscription your contacts need to be belong to in order to see that content.

Dynamic content works only with tags and subscriptions, it cannot be based on custom fields.

When dynamic content is applied to a content block you'll see the following notice so you can easy tell apart static content from dynamic elements:

How to test dynamic content

Use the Preview as... option in the email editor to see the content that a contact on your list will see.

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