The dynamic content blocks option is not available with the Standard pricing plan.
This article is part of a series of articles about personalizing emails. You can check out other ways to personalize your messages.
Overview
Dynamic content blocks allow you to show different content in an email to your contacts based on their interests.
Use cases
Show content in an email that's only relevant to a subset of your recipients
Send a single email with mostly static content and show specific sections only to contacts who have certain tags or subscriptions.
Send different follow up emails after form submissions based on selections on the form
Contacts who submit forms can indicate their interests using fields on forms that correspond to tags. You can then use these tags as conditions for dynamic content in follow up emails.
How to add dynamic content blocks
For each content block in the message editor you can choose the tag or subscription your contacts need to be belong to in order to see that content.
When dynamic content is applied to a content block you'll see the following notice so you can easy tell apart static content from dynamic elements.
How to test dynamic content
Use the Preview as... option in the email editor to see the content that a contact on your list will see.
