To get the most opens you want to send emails when people read them as the messages arrive in their inboxes and not be buried on page three of the “Monday morning inbox”. If an email is not opened within an hour of landing in an inbox the chances of it ever being opened is very, very low.
The best time to send email campaigns varies greatly by industry. Generally, afternoons are marginally better than mornings and weekdays in general are better than weekends.
Statistically, Tuesday afternoons yield the highest open rates on marketing emails - but not by much. Wednesdays, Thursdays and Fridays are also good choices. Emails about vacation ideas and family activities, on the other hand, perform somewhat better on weekends.
The bottom line: Spend some time to get to know your audience to determine when they are most likely to open the email you're sending and take advantage of scheduled email campaigns to send at the right time.
Remember, sending is not instant and you should allow a few hours for all emails to be sent. You can read more about sending speed here.
Did you remember to test it?
Before sending an email campaign be sure to test it first. And test it again. And again...
Selecting the sender
Select a sender in the "From" field.
(Related article: how to add different senders)
Selecting the list of recipients
You can send emails to:
- a single subscription list
- a single interest
- a combination of subscriptions and interests and other segmentation criteria - for this you need to use a filter.
Related article: How to send the most relevant content to your contacts
You can select the segment of contacts to send messages to in the "To" field:
Sending the e-blast
After testing is completed, click the "Send" button from the message editor page – you'll see the "send message estimate" window pop up.
This popup window contains a confirmation of the number of contacts the message is going to be sent and display any exclusions.
Send now or schedule sending
You can send the campaign right away or schedule it to be sent later by clicking the "send later" link.
Once you're ready to send the message click the Launch Email Campaign button.
Re-sending a message (follow up)
You can resend a message to a single contact after the blast has been sent. Open the sent message and type the email address in the "Send to" field on the editor page. Matching contacts from your database will be shown under the field as you type. Select the contact you wish to re-send the message to and click the Send button.
Re-sending a message (to those who "did not open")
How can I sent an email campaign to multiple lists at the same time?
Watch this video to learn how to send a single email campaign to multiple lists in a way that one contact only receives your email once even if they appear on multiple lists at the same time.