Review the checklist on this page for a step-by-step overview of configuring a new account.
Review account settings
Review a few basic account level settings highlighted below.
Implement technical configuration required for inbox delivery. These are one-time settings for your IT team or person
Decide how you want to segment your contact list
List segmentation settings determine your ability to send emails to a subset of your list and how contacts can manage what content they want to receive from you.
You can also send mandatory content from your account where it's not possible for contacts to opt-out self-serve.
Subscriptions allow your contacts to update their communication preferences by indicating what type of content they want to receive from you. Your account may have many subscriptions or none.
Tags are used to categorize contacts. Unlike subscriptions, tags are not public. Contacts can't see or update tags.
Custom fields can be used to store data for fields that don't exist by default, such as name, email, title, etc.
You will be able to send emails to contacts based on how they're tagged and their subscription settings. You can also build custom segments to target a specific subset of your contacts that match custom criteria.
Read more about list segmentation options including examples, additional details and watch a short explainer video.
Customize your email preferences page
The Email Preferences page is linked from every email you send. This is where your contacts can update their subscription settings and update their profile. The Email Preferences page if fully customizable.
Import your contacts
Create your first email template
Create, customize test and send email messages
You can now create an email message using the template you created in the step above.
Customize the message content, add personalization, set the subject line and list of recipients, preview, test and send your message. View the email sending checklist here.
Review the collection of articles about creating, formatting and adding forms to your website.
Browse our support articles to learn about additional settings and advanced features.