CASL ==> applies to Canadian contacts. Preexisting consent is required with some exceptions. Implied consent allowed. Read more about CASL.
GDPR ==> applies to contacts from the EU. Preexisting consent required with some exceptions. Implied consent not allowed. Read more about GDPR.
Opt-out system ==> applies to contacts outside Canada and the EU. Contacts can be sent emails without preexisting consent until they unsubscribe.
The location of each contact, as indicated by their country field, determines which consent system is applied.
In the absence of the country (field is blank) the default country setting is used. The default country setting can be found on the account settings page. It is set to Canada by default. If you wish to change the default country for your account please contact support.
Auto-detection based on IP address
The GeoIP detection option, enabled by default for all accounts, helps with ongoing collection of country level data as contacts submit your forms.
Collect country field on forms
If GeoIP detection is disabled then you should add a country selector field to forms. Consider making this field mandatory to complete.
Import the country field
You can set the country field via import for new contacts by adding a column for countries in the import file.
Update existing contacts
You can update the country field of existing contact by re-importing contacts.