This option is not available on the Standard billing plan.

Mandatory emails are messages that contacts must receive even if they are unsubscribed from optional communications. It accommodates situations where recipients are obligated to receive messages from you—often as a result of legislation or an internal contract.

The mandatory consent setting allows you to differentiate between opt-in and mandatory consent.

Opt-in consent is controlled by your contacts self-serve: contacts can unsubscribe any time. Mandatory consent is managed internally: contacts can request to be removed from mandatory messages—requests need to be approved by an administrator user.

This functionality is enabled upon request by Envoke support. Start a support chat while you're logged into your account.

You need to describe the contractual or regulatory reason that requires you to send mandatory messages to your recipients that they cannot opt-out from, including a link where this requirement is stipulated, for example a terms of service or regulation. This description will be shown to contacts who receive mandatory messages from you in the footer of emails.

Here's a sample description with a link: ​As a member of the College of Nurses of Ontario you are required to receive mandatory member emails.

Account administrators and subaccount administrators can designate emails as mandatory on the Recipients tab of the email editor page.

You need to provide a reason why mandatory messages are sent. This is shown on the mandatory consent settings page and in emails where you place the following macro {@msg-mandatory_reason}

The most common placement is in the footer:

When mandatory message recipients click the "update email settings" link in the footer of emails they are taken to a settings page that is different from the email preferences page used to manage optional subscriptions.

On this dedicated mandatory consent page there is no reference to opt-in content and contacts cannot self-serve unsubscribe. All text and styles on this page are customizable.

Mandatory content recipients have an option to request removal from mandatory messages. (For example they moved, retired, an incorrect email address is used.)

This is not a self-serve unsubscribe—requests must be approved by an admin user.

This option is designed to encourage contacts to communicate their issues to you rather than reporting your emails as spam.

You can designate which administrator user(s) receive email notifications when a contact requests to be removed from mandatory emails. By default all administrators receive the alert.

This is an example of an email notification when a contact requests to be removed from mandatory emails.

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