Who are your most engaged contacts? Who aren't engaged at all? There are several reports to measure engagement using opens and clicks in emails you send to your list.
Engagement for the entire database
Use contact filters
Create a new filter and add a condition based on Aggregate Campaign Status:
You can use opens, clicks and sends as conditions.
Add engagement related fields to the list of contacts page
You can also add fields for last opened and total opened to the contact list page. Read more about customizing the list of contacts page.
Engagement for a specific list
To view engagement for certain lists only, add the list as an additional condition to an engagement filter, like this:
Engagement for a single email campaign
The email campaign report is available for every email campaign and includes detailed information about the email's performance. Read more about email campaign reports.
Engagement across multiple email campaigns
You can report on all emails that are filed under a specific folder. Click the gear icon near the folder name and select "Folder report"
Engagement report for individual contacts
You can view all activity for each contact on the contact activity timeline and the email sending history page. Read details of contact specific reports.
You know who your engaged contacts are. What can you do?
Once you identified your list of contacts who are engaged or not engaged you can take the following actions: