Merge fields can be used to personalize message content. They can be added anywhere in emails including the subject line.
Usage
Frequently used fields can be added using the "Merge field" selector from the message editor toolbar. The most common merge field is the first name used in the greeting line.
The merge field in your message will look like this:
Hello {fname},Default first name
On the account settings page you can enter a default "first name" value to be used if a contact doesn't have a first name field in the database.
Additional merge fields
Other, less common fields should be added by typing the merge fields in the message using the formats below:
Contact record fields
Email: {email}
First name: {fname}
Last name: {lname}
Company: {company}
Primary phone: {phone}
Secondary phone: {phone2}
Mobile phone: {cell}
Province or state: {province}
Country: {country}
City: {city}
Postal or zip: {postal}
Title: {title}
Address line 1: {addr1}
Address line 2: {addr2}
Custom fields
{@my-NAME}For example if your custom field is called "StudentID" then the merge field becomes {@my-StudentID}
Pro tip: For "note" type custom fields you can use {@my-fieldname|html} to parse line breaks (<br> tags) as the content of the field is merged into your message.
You can read more about custom field types and behaviour.
Contact IDs
Envoke external contact ID {eid}
Remote ID {remote_id}More information about contact IDs.
Consent and preferences page
{@pref-0} Link to the preferences page
{@pref-1}/2 One-click (instant) unsubscribe
{@pref-1}/3 Consent checkbox pre-checked
{@pref-1}/4 One-click (instant) provide consent
{@pref-1}/fr Preferences page, default French wording See this article for details about the Consent and Preferences page including options to customize the unsubscribe link.
Email messages
View online link: {@msg-url}
Message name: {@msg-name}
Message ID: {@msg-id}
Subject line: {@msg-subject}Dates
Year (four digits, for example: 2019): {@sys-timestamp|Y}
Month (full name, for example: May): {@sys-timestamp|F}
Month (numeric, for example: 10): {@sys-timestamp|m}
Day (numeric, for example: 23): {@sys-timestamp|d}Social media
Facebook: {@social-facebook|url}
Twitter: {@social-twitter|url}
LinkedIn: {@social-linkedin|url}
Instagram: {@social-instagram|url}
Pinterest: {@social-pinterest|url}
YouTube: {@social-youtube|url}
Vimeo: {@social-vimeo|url}
RSS: {@social-rss|url}
TripAdvisor: {@social-tripadvisor|url}Test and preview
Populate the relevant fields in your own contact record -- that contact record is used for previews. Your contact record is the one associated with your user login.
For example if your user login is associated with julia@domain.com and you want to test the merge field for company name then be sure the company field is filled for the julia@domain.com record.