Customizing the unsubscribe footer and unsubscribe link
An unsubscribe link is added to every message by default. You can customize the wording and style of this link.
This article explains how to customize the unsubscribe footer.
Use a custom unsubscribe form
There are two ways for contacts to unsubscribe:
Access the unsubscribe page from a bulk email they receive (click the unsubscribe link)
Fill out an unsubscribe request form to receive a transactional email with a link to the unsubscribe page.
Either way the link to the unsubscribe page is always from an email to ensure nobody can unsubscribe on behalf of somebody else by filling out an unsubscribe form without email verification. The unsubscribe always takes place on the standard unsubscribe page.
Removing the unsubscribe link
It would technically be easy enough to remove the unsubscribe link but without an unsubscribe link emails may be blocked by spam filters and never reach your contacts' inboxes.
Instead of removing the unsubscribe link - which is a crude solution to deal with sending communications that aren't subject to consent - we allow sending of regulatory messages to contacts who are otherwise unsubscribed from optional communications and let you fully customize the email preferences page to communicate your email sending policies to your contacts.
This way your contacts know why they're receiving certain emails they can't unsubscribe from and can still update optional subscriptions, if applicable. And spam checker bots don't flag your messages either.
Learn more about using the regulatory messages option.
Check out how the email preference management page works and how you can customize it to communicate to your contacts why they are receiving certain emails from you and what options there are to update settings.