Customizing the unsubscribe process

Learn about how your contacts can manage their subscription preferences

Zoltan Wagner avatar
Written by Zoltan Wagner
Updated over a week ago

The unsubscribe process by default takes place on the preference management page which is linked from each email sent from Envoke using a default unsubscribe footer. There are several options to customize this process as described below:

Customizing the unsubscribe footer and unsubscribe link

An unsubscribe link is added to every message by default. You can customize the wording and style of this link and the entire unsubscribe footer. Here's how to customize the unsubscribe footer.

Accessing the preference management page

There are two ways for contacts to unsubscribe self-serve:

  1. Directly from an email: Contacts access the unsubscribe page directly from an email they receive from you and click the "change preferences link" in the footer of the email.

  2. Via a custom unsubscribe request form: Contacts fill out an unsubscribe request form hosted on a web page. After this they receive an email with a link to the unsubscribe page.

With both options the link to the unsubscribe page is from an email. The email serves as verification to ensure nobody can unsubscribe on behalf of somebody else by filling out an unsubscribe form without email verification. The unsubscribe always takes place on the unsubscribe page.

Removing the unsubscribe link

Without an unsubscribe link emails may be blocked by spam filters and never reach your contacts' inboxes. Some spam filters check for the presence of an unsubscribe link and block emails without an unsubscribe link.

Instead of removing the unsubscribe link, which is a crude solution to deal with sending communications that aren't subject to consent, we differentiate between unsubscribing from optional and "regulatory" or "mandatory" messages. It's always possible for contacts to unsubscribe from optional messages but not possible to unsubscribe from mandatory emails. Using the regulatory messages option you'll continue to be able to send emails to contacts who are unsubscribed from optional communications.

Customize the email preference management page

You can add custom text and update default wording on the email preference management page to let your contacts know why they're receiving certain emails they can't unsubscribe from and still allow them to update optional subscriptions, if applicable.

Check out how the email preference management page works and how you can customize it to communicate to your contacts why they are receiving certain emails from you and what options there are to update settings.

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