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Avoiding spam filters and troubleshooting inbox delivery
Avoiding spam filters and troubleshooting inbox delivery

How to maximize emails going to inboxes and steps to troubleshoot if they aren't

Jon Maybury avatar
Written by Jon Maybury
Updated over a week ago

3 tips to maximize inbox placement and avoid spam filters

Whether an email arrives to inboxes or not used to be determined by words used in the email's subject line and in the content of the message. This method of spam checking has become largely obsolete in favour of more reliable technical configurations.

  1. Ensure domain authentication (DKIM) is configured. This is by far the most important step to ensure successful inbox delivery.

  2. Send emails that are of interest to your audience. Learn about email personalization methods using list segmentation, merge fields and dynamic content.

  3. Additional technical steps such as adding adding an SPF record and whitelisting IP addresses may be needed - these depend on your organization's policies. The bulk of Envoke customers don't have issues with inbox delivery after domain authentication (DKIM) is implemented.

The obvious "don't send emails to unsubscribed contacts" step is automated by Envoke. Unsubscribes contacts are marked automatically and they are excluded from every email you send. An exception is when you're sending regulatory or mandatory content.

How to troubleshoot inbox delivery?

What to do when emails aren't arriving to inboxes even though all technical settings are implemented?

Start at the inbox delivery overview page to learn about what Envoke is doing to maximize inbox delivery and when we can and cannot help.

Next, follow the steps on the inbox delivery checklist to troubleshoot emails not arriving to inboxes. If the issue is limited to internal email addresses you can read about troubleshooting internal email delivery.

Additional details

Failed emails, called bounces, are automatically handled to filter out invalid emails. Read about email bounce management here.

Failed emails are automatically re-sent in an attempt to maximize inbox placement if the failure wasn't permanent (not a hard bounce)

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